Top 6 reasons for having a great website

There are many reasons why you need a good website, but if you want more business, a website is now like a digital business card. Providing those who come to your website with information about your business and what you can do for them.

1. YOUR BUSINESS WILL GAIN CREDIBILITY

Without a good website, potential customers will go to your competitors that do. If you already have a website but it is "home-made", having it professionally redesigned will provide your business with a professional image which will inspire even greater trust of your brand.

2. YOUR WEBSITE IS YOUR ONLINE BROCHURE/ CATALOGUE

It is much easier and quicker to update information about your services, products and blog on your website than in print material. Keeping your customers informed about the arrival of new products, upcoming events, special promotions, or any new services you now offer.

3. DATA COLLECTION/LEAD GENERATION

Getting people to type their email address into a box on a website is much, much easier than getting them to fill in paper forms and hand them in at storefronts - especially if they're getting something for it, such as an ebook, special report or a newsletter. Once you have the email address, you have another way to reach your potential customer.

4. MORE CUSTOMERS

90% of households in Great Britain have internet access, 73% of adults accessed the internet “on the go” using a mobile phone or smartphone and 77% of adults bought goods or services online, in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

5. 24 HOURS PER DAY

Your website runs 24/7 without any supervision or need to close it up. You will always be there for your customers.

6. Email@mywebsite.com

There are other ways to do this, but by having a website you can have your own email name@yourbusiness.co.uk. It is more professional and easier to remember. Using your own personal email account joebloggs@gmail.com, doesn’t really resonate with customers.

GET SOME FEEDBACK

If you have a working site and would like feedback, take a look at Peek User Testing (http://peek.usertesting.com/).

You can submit your website and get a recording of someone's first impressions, thoughts on the layout and navigation of it. It's a great way to hear an unbiased review of your site and potentially give you some new ideas to improve it.

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